Is Zoom Driving A Spike In Cosmetic Treatments?
Here’s what COVID has taught us about cosmetic trends over the past few months.
The changes we have all experienced this year have been immense – mentally, physically, emotionally and spiritually. These have had major knock-on effects when it comes to our skin needs and aesthetic desires. At All Saints we have witnessed these changes first-hand, and it’s clear that COVID-19 has been a driving influence in cosmetic trends, facial features, and our relationship with our skin. Here is what we have learned from you, our valued clients, over the past few months.
Zoom has caused us to look twice at our skin. Regular virtual calls, meetings and conferences means constantly looking at yourself on camera, which is causing us to become more self-conscious about our skin, facial features and structure, and hyper-aware of certain aspects we aren’t happy with or even didn’t notice before. Particularly when it comes to dynamic wrinkles – those that only appear while moving our facial muscles, as generally we only assess our static wrinkles; those that are constant when still, in the mirror each day.
Zoom meetings aren’t flattering on anyone, and unfortunately (unless you operate professional-quality cameras and lighting) the vast majority of us utilise low quality webcams in ambiently lit rooms that exacerbate poor texture and tone, redness, loss of volume, shadows, and poor structural definition. We have seen an undeniable boom in clients that are concerned with how they look on camera, seeking solutions that brighten, tighten, and even complexion like our Platinum HydraFacial, Beauty Booster, Universkin Peel Plan and Laser Genesis.
Injectable treatments have also spiked tremendously, with Zoom the culprit once again. Depending on where you are at the time of your meetings, most cameras end up shooting at up the face from below, which affects depth perception and even the most defined jawlines can fade and blur or result in the dreaded double chin. This blurred appearance due to angles or camera quality can also have a similar effect on the nose and the cheekbones. For this reason, facial sculpting using injectable filler has been a big focus for many clients, particularly on the nose (non-surgical rhinoplasty), as well as defining the cheekbones and slimming the jawline. Wearing a COVID mask regularly also provides a convenient cover throughout the healing process after lip filler – for those who swell or bruise easily.
You’ve probably heard the term ‘mask-ne’ – this refers to acne and breakouts around the lower face, perioral region and jawline, right where your mask is positioned. This is due to friction plus humidity from your breath causing irritation and bacteria build up on the skin. This is common amongst our clients right now, and we are recommending regular calming, sterilising and deep cleansing treatments like LED light therapy, skin treatments and peels to address this.